The success of any online software product lies in visibility over various search areas. As “Googling” becomes a verb, Olive recognizes that a customer must have a well planned and executed internet marketing approach to reach online success. Olive offers internet marketing services in the following areas:
Search Engine Optimization (SEO)
- Website Analysis: Review website structure, design, content and traffic statistics of customer sites and suggest what needs to be done to increase the customer's search engine page rank.
- Keyword Research: Research the current keyword density within customer websites and suggest the top 10 keywords with competitiveness levels.
- Ranking Research: Research the current site position in the most important search engines for each of the chosen keywords.
- Search Engine Friendly Content: Determine how to write content that will increase the customer's search engine page rank.
- Statistics Reporting: Setup analytical software with reporting capabilities that tracks user behaviour while visiting customer’s site.
Search Engine Marketing (SEM)
- Creating A Natural Inbound Link Structure: Facilitate coordination related websites for the purpose of linking.
- Article Marketing: Submit online articles to web directories related to a specific topic.
- News submissions: Submit newsletters to announcement sites.
- Google Adwords Campaign and Management: Develop a plan to drive relevant traffic to customer website using keywords account management with Google Adwords.
- Pay-per-Click (PPC): Develop and manage a PPC strategy in order to bring relevant people to the customer's site.
